The Power of Writing a Book to Build Your Brand Part 2 – Book Promotion and Marketing
You sweated over the title, worked on weekends to finish the text and at last are holding in your hands the book you have always wanted to write. Now you can sit back, relax and enjoy a job well done.
Not so fast!
In this changing world of book publishing, the degree to which you promote your own book often determines your level of success. That means it’s up to you, the author, to finish the job you started. Part 2 of this webinar series, led by Karen Leland, shows you how to become a star, or at least proficient, at the art and science of book promotion and marketing.
• Blog tours
• Booking podcasts
• The role of radio and TV
• How to get reporters to cover you and your book
• The best pitch for producers
• Key elements of a book promotion strategy
• 3 biggest (and most expensive mistake) authors make in book promotion
About Karen Leland
Karen Tiber Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Her clients include Cisco, Google, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter.
She is the best-selling author of nine traditionally published business books which have sold more than 400,000 copies. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She writes regularly for Inc.com, Forbes.com and Entrerenuer.com. She has worked with dozens of entrepreneurs and executives ghost writing book proposals, ebooks and non-fiction, trade publication books.
Karen has spoken for Harvard, TEDX Yale, YPO, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC and Oprah.
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