Peggy Northrop

 

Peggy Northrop

CEO

Peggy is joining Watermark in February 2020. A media consultant, communications expert, advisor and entrepreneur, Peggy spent the first two decades of her career as an award-winning editor in New York City, where she held senior editorial positions at some of the most iconic names in women’s media, including Vogue, Glamour and Real Simple, before becoming Editor-in-Chief of More and Global Editor-in-Chief of Reader’s Digest. She returned to the Bay Area in 2013 to serve as Editor-in-Chief of Sunset Publishing, and in the same year co-founded Shebooks, an e-book company devoted to publishing stories by and for women.

Peggy brings deep experience in branding, communications and public relations to her new role. As a consultant, she has coached communications teams at nonprofits and startups, built new digital communities for brands including AARP, and helped tech companies connect to their audiences with engaging multi-platform content, most recently as launch editor of the Airbnb magazine. Peggy is a communications advisor and investor with Portfolia, which creates investment funds designed for women to back the companies they want to see in the world. She is also a mentor with SHE-CAN, the educational organization that trains the next generation of female leaders in post-genocide countries. She currently serves on the board of directors of Washington & Jefferson College.