This two-part webinar is hands-on, so come prepared to roll up your sleeves and dive into learning how to apply daily techniques on how you can become your own personal brand manager. The focus of the first webinar, will be on two of the three “Take Charge of Your Brand” brand strategies which are Plan (know what you want) and Assessment (know who you are). Using your personal brand assessment survey results and the “Take Charge of Your Brand” workbook, we will walk through exercises to help review/build your brand persona, promise, and personal brand statement. Below are the questions and exercises we encourage you to share with your colleagues to discuss in association with the webinar:
1. Why should having a strong, personal brand be of importance to you?
2. What are some brand strategies shared in the workshop that can help you build a blueprint to managing your brand?
3. Are you able to describe your personal brand now with three adjectives
or keywords? If yes, please share.
4. Going forward, what are come gender and cultural barriers that you may need to be more self-aware of? Can any of these gender or cultural barriers hinder your ability to communicate your value to the world?
5. What are some tactics under the brand strategy of Expression/Promotion that you can implement today that can help communicate your personal brand?
During the second webinar, we will finish with the review of your personal brand statement (continuation from part one of the webinar) and we will discuss the third “Take Charge of your Brand” personal brand strategy, which is Expression (know, how and who you will share with). We will finish our discussion with a review of high-level themes related to barriers to self-promotion and finding your brand purpose. Accompanying material to the webinar includes the “Take Charge of Your Brand” workbook and personal brand assessment survey. Below are the questions and exercises we encourage you to share with your colleagues to discuss in association with the webinar:
1. How can you weave in personal brand management into your daily activities?
2. If you conducted a personal brand assessment survey, is there anything from the responses that surprised you? Is there anything you disagreed with? If you disagreed with any of the survey results, how do you think you can go about changing those perceptions (think about some of the tactics shared in the third brand strategy of Expression/Promotion)
3. Under the second brand strategy of Assessment, how well do you think you know yourself and who you are? What questions under building your brand persona and brand promise seem to be the most challenging for you and how can you work to overcome that challenge?
4. How can you merge your brand passion(s) with your personal brand?
5. What did you learn today about the process of personal branding that you didn’t know, didn’t remember or wish you had more time to discuss? What can you implement immediately in your personal brand management activities?
Don't miss out - there are still a few spots in the next cohort which begins on 4/22! This is a 12-week ONLINEprogram with content provided by industry leading executives. The curriculum provides best practices in leadership, organizational development and change management, negotiation and collaboration, effective business communication, and how to create and sustain high performance teams that increase business value.
You deliver strong results and you always know your numbers. How do you help your CEO recognize you’re capable of so much more? How can you communicate confidently, command respect, and build trust? Strengthen your executive presence and go from good to great. This is a full day in-person workshop with options on May 22 (SF), June 19 (SV) and September 18 (SF).
Remember to use your bulk tickets as this event always sells out quickly! This year's conference focuses around the concept of the people behind technology that is changing the narrative around women leaders in the workplace. Thought-leaders, disrupters, innovators, data-driven specialists, human-focused advocates and leading companies and organizations are converging for one day to share how anyone, from any function, from any industry can implement tech for good through a series of keynotes, panels, and workshops. Join us and learn why and how to shift the gender perspective for a more equitable future.