Watermark Innovation Conference 2017
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Watermark Innovation Conference 2017

When: Fri. April 28, 2017
9:30 am-3:45 pm PST
Where: Oracle, Santa Clara Campus
4060 George Sellon Circle
Santa Clara, California  95054
United States
Contact: Mary Thorsby

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PRICING:    Prestige Members: Complimentary  |   Basic Members: $80  |   Members Bring a Guest for $110   |  Non-Members: $135

Everything You Need to Know About Innovation Today – Or at Least Hold Your Own at a Cocktail Party
Regardless of your age, industry, function or professional experience, innovation is imperative for your company’s success and for your own. Every day, there’s something new to learn, incorporate, update, refresh, launch and push ahead.

Get up to speed on the innovations that matter most. Watermark’s Innovation Conference will cover the “news” you can use, spark conversations, foster new collaborations – and provide you with helpful tips and tools that you can take with you.

Agenda at a Glance

9:30 a.m. Registration and Networking

10 a.m. Welcome

10:10 a.m. Keynote Speaker
Leslie Blodgett, founder, bareMinerals

11 a.m. Panel: Catching Up and Keeping Up: It's Not Too Late to Embrace Innovation
In an age of apps, constant media, over-sharing, automated everything – how do you keep up with the ever-changing innovations that matter most to you, your company and your industry? Where should you direct your efforts each day? What should you be reading? Who should you be listening to? And how do you filter out the rest?

Industry experts explain which aspects of innovation you need to embrace now to better reach and serve customers to boost your bottom line – and your career.

• Layla Revis, Vice President, Global Social Media, Oracle
• Kathryn Shugart, Senior Director of Business Applications Services, FireEye
• Kimberly White, Manager of Administration, Rail Car Division, BART 
Moderator: Jory Des Jardins, Co-Founder, BlogHer and Virago

11:45 a.m. Lunch

12:10 p.m. Presentation from Design Tech Students
Colleen Cassity, Executive Director, Oracle Education Foundation, welcomes 11th graders Whitney Wisnom and Jadene Auerbach from Design Tech High School (d.tech) to discuss their breakthrough innovative products. In addition to a Common Core aligned curriculum, students at d.tech – a free public charter school in San Mateo – focus on creative problem solving through design thinking with interactive programs and field trips. Thanks to funding by the Oracle Education Foundation, d.tech will soon become the first public high school to have a state-of-the-art facility on a corporate campus.

12:30 p.m. Intrapreneurship: Innovation from Within
Looking for innovation? Just look around. Many of your company’s best ideas come from your employees. This panel will explore how companies support internal entrepreneurship to drive innovation – from hosting hackathons to developing new programs – and how you can implement similar activities at your organization.

• Renée Niemi, Vice President and General Manager of Smart Home, Logitech
• Joselle Deocampo-Gautam, Co-Founder, PwC Global FS Innovation Center
• Mike Karim, Chief Financial Officer, ServiceMax, GE Digital
• Rina Raman, Vice President, Programmable Solutions Group, and General Manager, Customer Experience Group, Intel
Moderator: John A. Byrne, Chairman and Editor-in-Chief, C-Change Media

1:15 p.m. Networking Break and UX Demos
Grab some coffee and desert and check out examples of the latest innovations in UX design. Fresh from Oracle's recent Maker Faire, Laurie Pattison, Senior Director of User Experience, Oracle, introduces us to a self-destructing and repairing IoT Chocolate Factory, an emotion-sensing EmotiBot and PAL-E, a virtual personal assistant enhanced by machine learning. Laurie will be joined by colleagues Satya Anur, Functional Architect; Colleen Baumbach, Vice President, Applications Development; Rick Perotti, Senior Sales Consultant; Cynthia Munoz Jugo, Principal Product Manager; Kari Okamoto, Technical Staff Principal Member and Jasper Potts, Technical Staff Consulting Member.

1:45 p.m. Fireside Chat: Design Thinking From All Angles
Catherine Courage of Google and Heather Jerrehian of Massdrop
Both Catherine and Heather are pros at product design, customer experience and corporate innovation. Find out what inspires them both, their people-first approach to product development and how they move their ideas forward within their companies.

• Catherine Courage, Vice President, Design, Ads and Commerce, Google
• Heather Jerrehian, Vice President, General Manager, Customer Products, Massdrop

2:15 p.m. Innovation Workshop: You've Got This
Design Thinking is a particularly inspiring approach to innovation that has proven to be incredibly effective at tackling hairy business challenges. Join Method Garage, an innovation and design company that specializes in Design Thinking, to explore this revolutionary process that many leading companies in the Bay Area use, including Google, Massdrop and Tesla, and learn how you can implement this approach successfully. Get out of your comfort zone, experiment and pick up some new tips and tricks to take back to your job.

Facilitators: Saul Gurdus and Justin Zacks of Method Garage and Heather Jerrehian of Massdrop

3:45 p.m. Closing Remarks

Speaker Bios

Leslie Blodgett, Founder, bareMinerals, and Former CEO, Bare Escentuals
In her 22-year tenure at Bare Escentuals, Leslie Blodgett redefined the norm for a beauty company, transforming a small West Coast bath and body retailer into a global beauty brand. She shook up the posh cosmetics world with mineral-based makeup, selling $17 million worth of bareMinerals products in a single day on QVC and other outlets. Leslie took the company public in one of the largest cosmetic IPOs in the last decade. Four years later, in one of the largest cosmetic mergers in history, Shiseido acquired Bare Escentuals for $1.8 billion.

Leslie earned her position as a beauty industry pioneer by trailblazing a new age of direct selling, innovating unconventional marketing tactics and forging a bond with women around the globe to create the first community brand. Among her honors, Leslie was named the first female recipient of the “Visionary of the Year Award” and one of “Beauty’s Big Ten” by WWD Beauty Inc., one of the “Top Entrepreneurs of the Decade” by Inc. Magazine and Honorary Doctor of Humane Letters by Fashion Institute of Technology.

Leslie serves on the board of directors at Stella & Dot, Maternal Health Organization, Every Mother Counts and the SPANX board of advisors. She is an angel investor, advisor and philanthropist.

LinkedIn    @LeslieBlodgett

John A. Byrne, Chairman and Editor-in-Chief, C-Change Media Inc.
Well known for leading BusinessWeek and Fast Company to record levels of reader engagement and traffic, as well as his popular guide to business schools, Poets & Quants, John is now chairman and editor-in-chief of C-Change Media, a digital media startup that is launching a network of websites for the global business community.

John is the co-author of eight books on business, leadership and management, including two national bestsellers. His weekly podcasts have been downloaded over 10 million times, and he is a frequent guest speaker at business and journalism conferences and essayist for Harvard University's Nieman Reports, The Christian Science Monitor and MediaWeek.

John earned his master's in journalism from the University of Missouri and an undergraduate degree in English and political science from William Paterson College. He is on the board of advisors of the Peter Drucker Institute at Claremont Graduate as well as the dean’s advisory board of William Paterson University’s Cotsakos College of Business.

LinkedIn  @JohnAByrne

Colleen Cassity, Executive Director, Oracle Education Foundation
Funded by Oracle, the Oracle Education Foundation (OEF) is a nonprofit organization committed to helping students develop the technical acumen, creative confidence, empathy and grit to become outstanding designers of solutions to people’s needs and the world’s problems. OEF’s program engages Oracle employees as volunteer instructors, who coach high school students through multi-day workshops at the intersection of STEAM disciplines and design thinking. Workshops teach coding, electronics and project management and culminate in design challenges in domains such as wearable technology, Internet of Things and data visualization. Students use their new skills and knowledge, plus design thinking, to prototype solutions for real users.

In addition to managing OEF, Colleen oversees Oracle Giving, which annually donates approximately $13 million to nonprofit organizations around the world working to advance education, protect the environment, and enrich community life.

LinkedIn   @CassityColleen

Catherine Courage, Vice President, Design, Ads and Commerce, Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Catherine leads design and experience strategy for the Ads and Commerce product areas at Google. These product lines account for more than $60B in annual revenue.

Catherine is committed to delivering world-class products and services that drive customer adoption and loyalty. She achieves this through a design-thinking approach, which focuses on customer empathy, experimentation, design and innovation. Her experience spans brand, web, product design, information experience and business process reinvention.

Catherine co-authored the book, “Understanding Your Users,” and is an active writer and speaker on customer empathy, innovation and design. She has been featured in Harvard Business Review, The Wall Street Journal, Fast Company and TEDx. She has twice been selected by the Silicon Valley Business Journal – in 2011 as one of Silicon Valley’s "40 Under 40" young tech leaders, and in 2013 as one of Silicon Valley’s 100 Most Influential Women. Also in 2013, Catherine made the Forbes list of “Top 10 Rising Stars at The Worlds Most Innovative Companies.” In 2014, the National Diversity Council named her one of the Top 50 Most Powerful Women in Technology.

Catherine serves as a board member and serves on the compensation, and nominating and governance committees of Insight, a Fortune 500-ranked global provider of hardware, software, cloud and service solutions, providing clients the guidance and expertise needed to select, implement and manage complex technology solutions to drive business outcomes.

LinkedIn   @ccourage

Jory Des Jardins, Co-Founder, BlogHer and Virago
Jory is the co-founder of  BlogHer, a category-defining women’s digital influencer media company that was acquired by SheKnows Media in 2014. She is also co-founder of Virago, a strategic advisory for female startup founders, investors, business partners and experts. As President of BlogHer, Jory spent 10 years on the founding team, scaling the digital media, influencer campaign and event businesses. At acquisition, BlogHer amassed 100 million monthly readers across multiple social platforms.

Today she advises numerous early to later-stage emerging-tech startups, including a VR/AR/MR company, a digital media curation platform and a mobile app that enables multi-media personal publishing. She hosts a show in VR, “The Virtual Unknown,” for marketers and content creators seeking to better understand the VR/AR/MR space.

Website   LinkedIn   @JoryDJ

Joselle Deocampo-Gautam, Co-Founder, PwC Global Financial Services Innovation Center
Joselle helps large companies grow through innovation – and she helps them build new businesses that are scalable across global markets. Most recently, she co-founded PwC's Global Financial Services Innovation Center (GFSIC) and is responsible for a global portfolio of innovation investments. The GFSIC is the first of its kind in PwC's 167-year history, with a bold and visionary charter: aggressively grow new sources of revenue through innovation and lift PwC's global brand as the innovation partner of choice across 157 countries.

Joselle spearheaded the growth of the GFSIC global team, established operations and sourced and managed innovation investments across the Americas, Asia Pacific and Europe for PwC's $12 billion financial services business. She led the GFSIC's expansion into Asia and the build-out of the GFSIC Singapore Innovation Hub. Her work established the foundations of an innovation capability that made it possible for PwC to develop innovation capabilities, explore new business models and technology and create new sources of value for financial service institutions at an accelerated rate.

Prior to PwC, Joselle served as a venture capital fellow at The Halo Funds. She has been active in social entrepreneurship as a founder of a microfinance fund to provide alternative financial services to under-banked communities in the Bay Area and startup advisor to civic ventures. She also held roles with Deloitte and CIBC World Markets where she advised clients on cross-border deals, strategy and investment banking, respectively.

Joselle holds an MBA from the University of Chicago Booth School of Business and a double BA in Economics and East Asian Studies from Bates College.


Saul Gurdus, Founder, Method Garage
Saul’s superpower is his ability to marry human-centered design and business reality. With 19 years of corporate leadership, he knows what it takes to scale customer-focused innovation in the real world. Based in the San Francisco Bay Area, Saul works part time with Stanford’s d.school teaching executives design thinking, speaks regularly at customer experience conferences and writes for UX Magazine. He now brings cutting-edge design methods and lessons learned to companies pursuing their own customer-centered transformations.

LinkedIn   @saulgurdus   @methodgarage

Heather Jerrehian, Vice President and General Manager, Customer Products, Massdrop
Whether in corporate environments, running her own company or bootstrapping a startup, Heather has been successfully applying design thinking techniques for more than 20 years. Her people-first approach to product development, with a deep understanding of consumers' lives and desires, has resulted in products that drive innovation and customer delight, while generating bottom-line value to the company.

As VP/GM of Custom Products at Massdrop, Heather is building a new division that is smashing revenue projections and sales records across a broad range of consumer and tech products. Select previous positions include co-founder and COO of The ProportionofBlu, a premium denim brand sold in high-end specialty and department stores around the world, and at Guess Watches and other large consumer brands, where she focused on sales and product development.

She is an avid philanthropist and mentor, advising a number of early stage startups, sharing her knowledge and expertise as a serial entrepreneur and working with local non-profits and executive leadership organizations to empower the leaders of tomorrow.

Heather’s love of travel and curiosity about different cultures and traditions informs her own design thinking and inspires her work. She holds a B.S. in Business Administration from the University of Southern California, Marshall School of Business. Heather is an active Watermark member and co-leads the Peninsula Women Like Us Network

LinkedIn   @jerrehian

Mike Karim, Chief Financial Officer, ServiceMax Inc., GE Digital
Mike was recently named CFO of ServiceMax Inc., which was acquired by GE Digital for $1 billion. Prior to that, he served as the first CFO of the GE Software Center of Excellence. As a founding member of the senior leadership team, he helped create and shape what is GE Digital today. In 2015, he became the General Manager of GE Digital’s commercially facing international operations, focused on global expansion and customer acquisition.

Mike has vast experience in global expansion, customer acquisition, private equity, portfolio valuation, investment strategies and tailoring complex financial solutions for large multinational corporations. He earned his bachelor’s degree from the University of Michigan and his Masters of Business Administration from Northwestern University.


Renée Niemi, Vice President and General Manager of Smart Home, Logitech
A self-professed “gadget junkie,” Renée has spent her career bringing various consumer products to market. She is passionate about the convergence of work and personal life and its impact on communications, as well as the underlying technology that enables it.

Renée comes to Logitech from Google, where she was the director of global business for Android and Chrome for work and education. Prior to Google, she worked at Plantronics, where she led the product and business initiatives for the company’s consumer and business solutions.

As an advocate for diversity, Renée volunteers her time with young women who are looking to explore professional careers in technology. Renee holds a BS in electrical engineering from Santa Clara University and a certificate from Stanford specializing in general management for high technology.

LinkedIn    @mrsnemo

Laurie Pattison, Senior Director User Experience, Oracle
Laurie works at the intersection of people, business and technology. She is an innovation accelerator and Senior Director of Oracle Applications User Experience. With almost two decades of experience in Enterprise Applications, she is seasoned, yet remains curious.

She is an Oracle intrapreneur, responsible for design jams and hackathons to bring people and emerging technologies together for the betterment of enterprise users and applications. Laurie is well-known in the enterprise space for her experience in new interactions, visualizations, gamification and user onboarding. She is responsible for a team driving a user-centered design approach to the development of new interactions, a proponent of “MacGyvering” to use existing and upcoming technologies in new ways to meet current and future user needs. She leads a tiger team of designers and technologists prototyping new interactions.

LinkedIn    Blog   @lsptahoe

Layla Revis, Vice President, Global Social Media, Oracle
Layla Revis is an award-winning journalist and digital brand strategist. She is the newly named Vice President of Global Social Media at Oracle where she leads global corporate social media efforts.

Previously, she was Senior Vice President - Global Social Media Strategy Director for Samsung at Leo Burnett, and has worked with clients such as BeatsbyDre, De Beers Diamond Jewellery, Donna Karan, Lenovo, Visa, The Government of Mexico/Mexico Tourism Board, LG Home Electronics and Appliances and Lincoln Motor Company. Additionally, she has counseled clients that have included Johnson & Johnson, JP Morgan Chase and The State Department.

Layla writes about digital trends for Mashable and The Huffington Post and has served as a speaker on risk mitigation/crisis communications for the United Nations (World Tourism Organization - Marsa Alam, Egypt 2012), Digital Innovation and Augmented Reality for IBM (Smarter Commerce), Hispanics in Social Media (The School of Visual Arts) and Social Advertising & The 2nd Screen (American Association of Advertising Agencies). Her specialties include consumer and luxury goods, corporate social reponsibility, digital strategy and travel/tourism.

Website    LinkedIn   @jauntmagazine

Kathryn Shugart, Senior Director of Business Applications Services, FireEye
With more than 20 years of Information Technology experience, Kathryn is currently responsible for leading a global team of IT professionals to ensure major applications successfully enable FireEye's Sales, Finance, Supply Chain, Services and HR businesses. Kathryn has significant experience delivering IT solutions through business engagement and partnership. She has driven many large IT projects including CRM, ERP and HR deployments and has extensive experience working with business organizations including Sales, Services, Marketing, Finance, Manufacturing and Consulting.

Prior to FireEye, Kathryn held Senior Director IT leadership positions at Symantec Corporation and Sun Microsystems and was Director of Business Intelligence at Oracle. During her career Kathryn has traveled, lived and worked internationally, including seven years in The Netherlands, Spain and the United Kingdom.

LinkedIn   Facebook   @FireEye

Rina Raman, Vice President, Programmable Solutions Group, and General Manager, Customer Experience Group, Intel
Rina leads the large global team responsible for digital marketing, partner marketing and solutions marketing of Intel’s programmable logic solutions, as well as regional applications, factory applications and technical program management. She and her team are charged with developing marketing strategies for Intel’s product portfolio, gathering customer feedback to inform the design process and fostering an ecosystem that serves customer needs.

An industry veteran with extensive leadership experience in customer support and technical marketing, Rina joined Intel in 2017. Most recently, she led the applications and customer engineering team at the Samsung Strategy and Innovation Center. Before Samsung, she spent 16 years in leadership positions at Xilinx Corp., culminating in her role as senior director of applications engineering and technical marketing. In that position, she was responsible for intellectual property and field-programmable gate array silicon technical marketing for the entire corporation.

Rina holds a bachelor’s degree in electrical engineering from Syracuse University in New York. She has served as a founding member of the industrial advisory board for the computer engineering program at California Polytechnic State University since 2003 and previously served as the board’s chair and vice chair. Rina has been granted more than a dozen patents in circuit design. In 2005, the YWCA Silicon Valley chapter honored her with a Tribute to Women and Industry Award.


Kimberly White, Manager of Administration, Rail Car Division, BART
With extensive experience in strategic and financial management, Kimberly is an expert at leveraging data to drive innovation and decisions that impact entire organizations. Overseeing an operating budget in excess of $600 million supporting over 3,400 people, Kimberly develops and implements holistic cost discipline measures that increase efficiencies, leverage innovation and achieve best in class results. She regularly utilizes business intelligence solutions to analyze performance and reporting – all with an eye toward delivering maximum value to customers.

Kimberly’s experience spans across the public and private sectors, where she is highly regarded for her inclusive leadership practices and collaborative problem solving approach. Her keen ability to bring entrepreneurial thinking consistently assists her to operationalize strategies for executing new business initiatives and turnarounds. Whether partnering on a multi-million-dollar technology roll-out, including PeopleSoft/Oracle – guiding people investments or managing change, Kimberly leads all business opportunities with highly articulated data to support fiscal responsibility.

Kimberly holds a BS degree with emphasis in Accounting and double MS degrees in Finance and Strategic Management. She is an active Watermark member and co-leads the East Bay Women Like Us Network. She's also active with Women in the Boardroom.


Justin Zacks, Founder, Method Garage
Justin brings a unique perspective to customer experience design due to a deep background across many disciplines including psychology, product management, marketing, human resources and customer insights. With 15+ years of corporate experience, he is considered an expert in a variety of innovation methods such as design thinking, journey mapping, lean and agile – often referenced by top thought leadership firms like Forrester. In addition to his responsibilities as co-founder of Method Garage, Justin mentors startups at Boomtown Accelerator and is a member of the d.global initiative centered in Boulder, CO.

LinkedIn   @jz4tru   @MethodGarage