Complimentary for all C-Suite members and non-members only.
Special Morning Agenda: C-Suite Exclusive Workshop
7:00 a.m. - 7:30 a.m. Pre-Registration for C-Suite Breakfast Workshop
7:30 a.m. - 9:00 a.m. C-Suite Breakfast Workshop: Susan Lindner | Storytelling for Innovators and Disruptors™
Disruption is seismic. It triggers new growth, products and amazing market opportunities. And it offers layoffs, political infighting, and destruction. How do leaders get customers to follow them in light of massive change and an uncertain future? By cracking the code on history’s greatest storytellers, Susan gives leaders a blueprint for creating their own stories that offer a vision, message, and path that the market can follow – with religious zeal. Whether you’re a corporate innovator or startup disruptor, this talk is the critical link that lets you communicate your ideas and turn a message into a movement that others will follow.
During this session, you'll take the impact back to your team: 1) Learn how top CEOs are crafting stories that move audiences to embrace disruption, 2) Get a step-by-step guide to telling your personal story of innovation, and 3) why followers should care Prepare for the inevitable opposition from the market, and soldier on anyway.
About Susan Linder
Cultural Anthropologist. Brand Marketer. Disruptor. Susan got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she's the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.
Recommended for: C-Suite only