In this data-driven world of business, we often forget about the value of storytelling – particularly those stories that are backed by proof of fact and that contain deep human emotion. Just like the startup world tells us to start with a Minimum Viable Product, companies large and small must start with a Minimum Viable Narrative.
A story reflects a company’s DNA. To assume that is mere decoration and an after-fact will place any business at a severe disadvantage. A company’s story is informed by the business plan, product roadmap, customer insights, competitive markets and financial assumptions. It provides a North Star for all decisions. It drives attention and understanding, differentiation, emotional response and action. It builds the basis for that intangible line item called goodwill.
Can those who are not professional storytellers learn to construct their business story? The answer is ‘Yes.’ This workshop-like session shows them how to start. After all, it all begins with a simple story. What’s yours?
During this session, attendees will:
• Understand the value of a Minimum Viable Narrative – the story of your company
• See how business plans, product roadmaps, competitive analysis and market insights relate to developing your story
• Develop your own Messaging Architecture
About Liz Gebhardt
Liz is a senior branding and media strategy executive and brings more 20 years of experience to Trier and Company. She has intensive experience working with the founders and senior executives of both scrappy startups and established Fortune 500 companies. She is a master at facilitating working sessions focused on structuring and articulating business, product, competitive and internal/external communications strategies.
An also award-winning creative and technical producer, she is passionate about translating those strategies into tactical programs and storytelling on both digital/social and traditional media platforms, building thought leadership, market awareness and customer engagement.
Liz’s portfolio of client engagements include: Apple, Starbucks, Skoll Foundation, HP, Google, Netscape,Salon.com, various brand agencies, startups funded by Kleiner, Sequoia, First Round and various VC angels. Liz has served as an advisor and consultant to founders at several seed stage startups. She has been a mentor at MatterVC, a startup accelerator in San Francisco and also at the Future of Social Journalism Hackathon.
Trier & Company LinkedIn @egebhardt