Congratulations René Shimada Siegel, the winner of our 2018 Advocacy award. We will be honoring Women Who Code (and our other winners) at our annual Make Your Mark Awards on Thursday, Nov 15 at the Santa Clara Marriott. RSVP to celebrate with us!
René Shimada Siegel is extremely passionate about empowering colleagues and advocating for the next generation of communicators. She is the founder and CEO of Connext, Silicon Valley’s marketing and communications consultancy. For two decades, her company has made life easier for hundreds of technology clients with specialized consultants ranging from recent grads to senior strategists. René also passes on her real-world experience to students as a public relations professor at San Jose State University and is a frequent speaker on entrepreneurship, career strategies, and personal branding. She currently serves on the Dean’s Advisory Board for the Lucas College of Business at San Jose State University, and will be a featured speaker at the 2018 Public Relations Society of America International Conference. As an entrepreneur, René’s been featured in Forbes, The Wall Street Journal, Working Mother, Newsweek Japan, CNBC, and Dan Pink’s Free Agent Nation, among others. She’s also been a regular columnist for Inc.com.
Smartest Career Move
Rebranding our 20 year old company last year was risky as hell. Will the team follow? Will our clients get it? Is this really the right direction? YES! We’ve elevated our brand, separated ourselves from our competitors, and changed more lives along the way. We now live in this amazingly cool space that is the convergence of The Gig Economy and Generations XYZ. And it’s a ton of fun!
Admired Mentor or Muse
My daughter Arielle is my mentor. Her impending birth was the catalyst for leaving my corporate job to build the life I wanted for my family. While in college, she was a catalyst to help us see the gap between college students and recent graduates, and the Silicon Valley corporate teams that need them. Now, we bridge that gap. She continually pushes me outside my comfort zone and inspires me with confidence. Her advice and opinions are unfiltered, on point, and the smack-in-the-face that I need sometimes to stay current and not become a dinosaur.
Quotes to Live By
Best Work. Best Life. Everyone deserves both.
My hero is Dominic Prado for three reasons. What he does, the way he does it, and the way he lives his life. Dom joined us as a summer marketing intern and became our entire marketing department. As a business leader I have purpose and passion but struggled to articulate a powerful vision and voice. My hero riffed with me, challenged me, nudged me forward with quiet strength and fearless instincts. With no prior experience, he rebranded our entire company with a new name, logo, website, social media. But then he did so much more. He’s made my vision come to life in ways I never expected. Dom has overcome unexpected challenges with such grace. Because of him, I look at the world in a totally different way. It’s all about what is possible.