Despite the best of intentions, too many brands rely on a series of product announcements, customer releases or over-complicated explanations of product features in hopes of attracting media coverage. Sending a PowerPoint deck spotlighting product features to The Wall Street Journal will not make the cut.
How do you win attention? How do you get concrete results? How do you make people care about your brand?
You begin, PR expert Valerie Chan says, by stepping back and developing a clear and compelling story.
In this webinar, Valerie will outline the key components every company must consider when developing a long-term storytelling strategy.
The art of storytelling is not a secret, but it does take time to develop. A compelling, well-written story that captures a reader’s interest will resonate on a much deeper level and is far more likely to drive market trends and result in creating a customer.
About Valerie Chan
Plat4orm was founded and continues to be led by Valerie Chan, a former practicing attorney, who over the course of two decades has cultivated deep relationships within the technology industry. Her experience includes both corporate and agency communications roles within Oracle, Microsoft, WRQ, aQuantive, Western Wireless (dba Cellular One) and SonicWall/Aventail.
Valerie has built Plat4orm into a fast growing, integrated communications agency well known and respected by peers and journalists alike. Valerie has managed crisis communications assignments related to mergers and acquisitions, corporate performance shortfalls, leadership changes, security breaches, change management issues, AG investigations, litigation management including class-action lawsuits and product recalls.
Valerie earned her English and Communications degree and Juris Doctorate from Seattle University.
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