We are all in the business of communications – from how we present ourselves to colleagues, clients, friends and family to how we present our businesses and our brands. And one of the main tools we use in both personal and professional context is storytelling.
In this webinar, Valerie Chan, founder of Plat4orm PR, will demystify the art of storytelling and provide a comprehensive breakdown of the key components necessary to develop an effective storytelling strategy including:
• What makes a compelling story
• Applying the principles of storytelling in a corporate context
• Evolving your storytelling strategy at various stages of your company’s lifecycle
• Key takeaways to begin building your story
The art of storytelling is not a secret. There are clear, measurable steps that you can take to create and deliver a compelling narrative. Join us for this webinar to learn more.
About Valerie Chan
Plat4orm was founded and continues to be led by Valerie Chan, a former practicing attorney, who over the course of two decades has cultivated deep relationships within the technology industry. Her experience includes both corporate and agency communications roles within Oracle, Microsoft, WRQ, aQuantive, Western Wireless (dba Cellular One) and SonicWall/Aventail.
Valerie has built Plat4orm into a fast growing, integrated communications agency well known and respected by peers and journalists alike. Valerie has managed crisis communications assignments related to mergers and acquisitions, corporate performance shortfalls, leadership changes, security breaches, change management issues, AG investigations, litigation management including class-action lawsuits and product recalls.
Valerie earned her English and Communications degree and Juris Doctorate from Seattle University.
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